Find out what you really make on every sale, then set prices that pay you.
A fill-in pricing workbook that walks you from "I think I'm making money" to a real profit number and a price you can defend, in about an hour. No finance degree needed.
Instant download · Fillable PDF + spreadsheet · 30-day money-back guaranteeFirst edition in English — workbook, spreadsheet and examples.Buy with your email, then sign up free with the same email — your files stay in your account here, always.
Launch price $19 until December 31, 2026. Then $27.
Busy all the time, but is the bank account keeping up?
If any of these sound familiar, you're in the right place:
- "I'm busy all the time but I'm not sure I'm actually making money."
- "Etsy fees are killing me, but I don't even know how much."
- "I just copied what everyone else charges."
- "I did a 25% off sale, sold a ton… and somehow had less money."
- "If I raise my prices, nobody will buy."
Here's the thing: you're not bad at business. You priced before you had the full picture. A free calculator gives you one number. It doesn't show you the fees on your shipping, the hour of your time you never counted, or how deep a sale can go before it costs you.
Meet Maya. She thought she made $15 a candle.
Maya sells soy candles for $24, because "that's what similar shops charge." She worked through the workbook with one candle.
| Before | After | |
|---|---|---|
| What she actually made per Etsy sale | $10.37 | $13.99 |
| Her 25%-off sale paid her | $4.94 | A written discount floor: 30% max |
| Wholesale | Panicked when a shop asked | $14 wholesale price, line sheet ready |
| Raising prices | Scared to lose customers | Knows she'd earn the same with 77 sales instead of 100 |
Her new price: $28. Not a guess. Four methods (cost-plus, competitors, target profit, value) side by side, then one number she can say out loud.
Maya is a made-up example built to show the math. Your numbers will be your own.
Eight short chapters. Each one hands a number to the next.
Chapters 1–3 get you to your real profit number in under an hour.
What's included
- The Real Profit Pricing Workbook: 40-page fillable PDF in English. Type on screen in any PDF app, or print it in color or black and white.
- Bonus: Real Profit Calculator spreadsheet: Works in Excel and Google Sheets. Enter your numbers and it does every calculation: true cost, fees, profit per channel, target price, discount floor and wholesale profit.
- Worked example on every page: Maya's numbers show exactly what to do before it's your turn.
- Three ready-to-use price-increase announcements: An Instagram caption, an email to past customers and a market sign.
- Wholesale line sheet: Fill it in once, then paste it into an email whenever a shop asks.
- Spare worksheets: Print them for every product you price.
- Current fees: US rates from each platform's official fee page, dated October 2026.
This is for you if:
- You sell physical products you make or source: candles, soap, jewelry, prints, apparel, ceramics, treats and more
- You sell on Etsy, Shopify, Amazon Handmade, at markets, or a mix
- You're making real sales, but it feels like a lot of work for not much money
- You're fine with a calculator but don't want to become an accountant
It's not for you if:
- You need bookkeeping, tax or legal help (please talk to an accountant)
- You're a large brand with a finance team
- You want marketing, ads or SEO tips (this is pricing only)
Hi, I'm Bruno.
I've spent 18+ years in luxury product supply chain, marketing and retail — sourcing, stock, margins, retail sell-through. On the side I built up a jewelry store and eventually sold it, so I know exactly what it feels like to wonder whether a price is actually covering you.
I built productpricecalculator.com and this workbook to give small sellers the same clear numbers. The site is free — you can save your pricing setups and reuse them anytime — and the workbook is the step-by-step version of the same thinking.
Bruno
The Real Profit Pricing Workbook
- 40-page fillable PDF workbook
- Real Profit Calculator spreadsheet (Excel + Google Sheets)
- Instant download, yours to keep
- Sign up free with the same email — your files stay in your account here, always
Secure checkout · Instant download · Questions? hello@shapeyourbrand.com
30-day money-back guarantee. If it's not for you, email me within 30 days for a full refund, no questions asked. hello@shapeyourbrand.com
Questions
What language is it in?
English. The first edition is in English only — the workbook, the spreadsheet and Maya's worked examples. The site itself is in English, Spanish, French and Chinese, so you can read the guides and use the calculators in your language while you work through the workbook.
I'm not a numbers person. Can I do this?
Yes. Every formula is in plain words, every term is explained the first time you see it, and Maya does each step first. If you can use a phone calculator, you're set. The spreadsheet can do all the math for you.
How long does it take?
About an hour to your real profit and a new price for one product. Plan 60 to 90 minutes for the whole workbook. After that, each new product takes minutes.
Will it work for my product?
If you sell physical products, yes. The example is candles, but the worksheets work for soap, jewelry, prints, apparel, ceramics, baked goods and more.
I already used the free calculator. Why do I need this?
The calculator gives you a price. The workbook shows what you actually keep after every fee, label and minute of your time on each channel. Then it adds a discount floor, a wholesale price and a plan to raise prices.
What if I sell on Amazon or at markets?
Both are covered. There are fee cards for Amazon Handmade and in-person sales, and the spreadsheet calculates profit for each.
Is it digital or printed?
Digital. It's a fillable PDF you download right after checkout. Type in it, or print as many copies as you need for your own business.
What if I lose my files or change device?
Create a free account with the same email you bought with, and your workbook is waiting under My downloads on the site — no re-download link to hunt for. You can also look up your purchase with your email anytime on the downloads page.
How do I get my files back later?
Sign up with the same email you used at checkout. Your purchase shows up in your account automatically, so you always have access here on the site.
Does it work with Google Sheets?
Yes. The spreadsheet is an Excel file that imports straight into Google Sheets (File → Import).
What if fees change?
Every fee shows its official source and an "as of" date, so you can check and update it in seconds. The spreadsheet's fee tab is editable.
What if it doesn't help me?
30-day money-back guarantee. If it's not for you, email me within 30 days for a full refund, no questions asked.
Your next sale could pay you more. Find out in an hour.
Launch price until December 31, 2026 · Instant download · 30-day guarantee