Business Valuation Calculator

Estimate what a small business is worth using the two methods buyers actually use: a multiple of annual profit and a multiple of annual revenue. Adjust for assets and debt to get an equity value range.

Quick answerMost small businesses are valued at 2–4× annual profit. Example: $90,000 annual profit at a 3× multiple gives a $270,000 business value, adjusted up for assets owned and down for debt owed.

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Estimated value
$355,000.00
Realistic range: $284,000.00 – $426,000.00.
By profit multiple
$270,000.00
By revenue multiple
$400,000.00
An estimate, not an appraisal: buyers pay for provable profit. Clean books, recurring customers, and a business that runs without you move the multiple more than anything else on this page.
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How this valuation works

Two estimates are calculated and averaged: annual profit × your profit multiple, and annual revenue × your revenue multiple. Assets included in the sale are added, debt the buyer assumes is subtracted, and a ±20% band shows the realistic negotiating range.

Typical small-business multiples

Business typeProfit multipleRevenue multiple
Owner-operated service2–3×0.5–1×
Established local business3–4×0.8–1.5×
E-commerce / product brand2.5–4×1–2×
Software / recurring revenue4–8×2–5×

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Last reviewed: 2026-09-18