Business Valuation Calculator
Estimate what a small business is worth using the two methods buyers actually use: a multiple of annual profit and a multiple of annual revenue. Adjust for assets and debt to get an equity value range.
Quick answerMost small businesses are valued at 2–4× annual profit. Example: $90,000 annual profit at a 3× multiple gives a $270,000 business value, adjusted up for assets owned and down for debt owed.
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Estimated value
$355,000.00
Realistic range: $284,000.00 – $426,000.00.
By profit multiple
$270,000.00
By revenue multiple
$400,000.00
An estimate, not an appraisal: buyers pay for provable profit. Clean books, recurring customers, and a business that runs without you move the multiple more than anything else on this page.
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How this valuation works
Two estimates are calculated and averaged: annual profit × your profit multiple, and annual revenue × your revenue multiple. Assets included in the sale are added, debt the buyer assumes is subtracted, and a ±20% band shows the realistic negotiating range.
Typical small-business multiples
| Business type | Profit multiple | Revenue multiple |
|---|---|---|
| Owner-operated service | 2–3× | 0.5–1× |
| Established local business | 3–4× | 0.8–1.5× |
| E-commerce / product brand | 2.5–4× | 1–2× |
| Software / recurring revenue | 4–8× | 2–5× |
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OpenLast reviewed: 2026-09-18