How do I price a digital product?

Estimate your time investment, divide by your expected first-year sales to get a per-sale cost, then add platform fees and your target margin. Three tiers (low/recommended/premium) help you decide where to land.

What's a good price for an ebook or template?

Templates and short ebooks usually sell at $9–$29. Comprehensive guides and toolkits go for $49–$99. Mini-courses range $99–$299 and full cohorts $300+.

How many do I need to sell to break even?

Take your time investment in dollars (hours × rate) and divide by your take-home per sale. The calculator shows this for you at the recommended price.

Digital Product Pricing Calculator

For ebooks, templates, presets, and courses. Three price tiers, real platform fees, break-even count, and revenue projection.

Quick answerTo price a digital product, divide your time investment (hours × rate) by your expected sales to get per-sale cost, then divide by (1 − margin − platform percentage). The result is a sustainable price; we also show low and premium tiers.

Your numbers

Edit any field — results update as you type.

Hours to create

hrs

Your hourly rate

Expected sales (year 1)

sales

Platform

Desired profit margin

Save this — it's freeFree account, no card needed

Recommended price

$66.67

Take-home $60.00 per sale after 10% + $0.00 platform fees.

Low

$46.67

Volume play, easy yes

Recommended

$66.67

Balanced

Premium

$106.67

Higher value buyers

Break-even sales

34 sales

Year-1 revenue projection

$6,666.67

Your time investment is $2,000.00. At the recommended price, you break even after 34 sales.

Share or embed this calculator

Free for any site — includes a small credit link back to us.

How this calculator works

Per-sale cost = total time investment ÷ expected sales. Recommended price = (per-sale cost + platform flat fee) ÷ (1 − margin − platform percentage). Low and premium tiers are 0.7× and 1.6× of the recommended price — a research-backed spread that matches buyer psychology.