Product Pricing Calculator
For makers, small product businesses, and resellers. Enter your costs and target margin — we'll give you a fair retail and wholesale price.
Quick answerTo price a product, add your total costs (materials, labor, packaging, overhead) and divide by (1 minus your profit margin as a decimal). Example: $20 in costs ÷ (1 − 0.30) = $28.57 retail at a 30% margin.
Your numbers
Edit any field — results update as you type.
$
hrs
$
$
$
%
Suggested retail price
$56.15
$19.65 profit per sale at a 35.0% margin.
Total cost
$36.50
Wholesale price
$28.08
Markup
54%
Where the price goes
Each bar shows how much of the retail price covers each cost — the rest is profit.
Materials
$8.00Labor
$25.00Packaging
$1.50Overhead
$2.00Profit
$19.65Your margin is in a healthy range for most retail products.
How this calculator works
Retail price = total cost ÷ (1 − margin). Total cost adds materials, labor, packaging, and overhead. Wholesale defaults to 50% of retail, the standard for buy-back from stockists. Markup is profit divided by cost, not by price — that's why a 50% markup is only a 33% margin.
Tips for product pricing
- Always pay yourself for your time. Free labor is the #1 reason small businesses fail to grow.
- Track real overhead for a month — most makers underestimate it by 2–3×.
- Set wholesale at 50% of retail so stockists can mark up to your retail price without undercutting you.
- Re-price every 6 months. Materials, shipping, and your skill all change.
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Last updated: 2026-06-17