Etsy Pricing Calculator

Updated

For Etsy sellers. Get a listing price that hits your target margin after every Etsy fee — listing, transaction, payment processing, and offsite ads.

Quick answer

To price for Etsy, add your costs, then solve for a price where take-home (after listing $0.20, 6.5% transaction, country-specific payment processing, and optional 12% or 15% offsite ads) covers your desired margin. This calculator solves that equation in real time.

Your numbers

Edit any field — results update as you type.

USD
USD
hrs
USD
USD
USD
USD
Buyer pays shipping
If off, shipping is included in the listing price.
Include Offsite Ads
The selected rate applies to the item plus buyer-paid shipping, capped at $100 USD per order.
%
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Suggested listing price
$51.39
Take-home $17.99 per sale (35.0% effective margin).
Etsy fee breakdown
Listing fee$0.20
Transaction (6.5%)$3.73
Payment processing (3% + $0.25)$1.97
Offsite ads$0.00
Total fees$5.90
Your costs
$27.50
Effective margin
35.0%
See the full breakdown of Etsy's fees in our Etsy fees explained guide.
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How this calculator works

The calculator solves for a listing price where, after Etsy's listing fee ($0.20), 6.5% transaction fee on item + shipping (when buyer pays), payment processing (varies by country), and an optional 12% or 15% offsite ads fee, your take-home equals your target margin. Math is recomputed live.

This estimate covers one item/order in USD and charged shipping; Include personalization and buyer-paid gift wrapping in the item-price input, plus applicable taxes outside the US (do not add tax twice if already included). Gift wrapping and taxes are not separate inputs. Check your Etsy account for the applicable rate and actual charges.

Rates checked against Etsy’s fee policy on October 19, 2026

Frequently asked

Add your costs, add Etsy's fees (listing $0.20, transaction 6.5%, payment processing 3% + $0.25 in the US, plus 12% or 15% if the sale comes through Etsy Offsite Ads), then divide by (1 minus your desired margin). This calculator does that math for you.

A $0.20 listing fee per item, a 6.5% transaction fee on the item price plus shipping (when buyer pays), payment processing that varies by country (3% + $0.25 in the US), and a 12% or 15% offsite ads fee on sales referred from Etsy's external ads.

Buyer-paid shipping is still included in the transaction, processing and applicable Offsite Ads fee base. Compare charging postage separately with including it in your item price.

Offsite Ads applies to attributed orders placed within 30 days of an ad click. The standard rate is 15%; shops that qualify after reaching $10,000 USD in item sales in any prior 365-day period pay 12%. Etsy checks on the first of each month; a newly qualified shop gets 12% from the next month. Qualification excludes separately charged shipping, gift wrap and tax. Once qualified, the 12% rate and mandatory participation remain for the lifetime of the shop, even if sales fall. Shops that have never qualified can opt out while below the threshold. Fees include item price plus charged shipping and gift wrapping, and taxes included in listing prices outside the US; US sales tax is excluded. Maximum: $100 USD per attributed order.

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Last reviewed: 2026-10-19