Markup Calculator
Enter your cost and the markup you want. Get the selling price, profit per sale, and the equivalent gross margin. Stop guessing whether 50% means margin or markup — see both.
Quick answerSelling price = cost × (1 + markup ÷ 100). Example: $20 cost with a 50% markup = $30 selling price ($10 profit per sale, 33.3% gross margin).
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Selling price
$30.00
33.3% gross margin · $10.00 profit per sale.
Profit per sale
$10.00
Equivalent margin
33.3%
Heads up: a 50% markup is only a 33% gross margin. If a supplier or competitor talks in "margin" and you're thinking "markup", you'll undercharge by a lot.
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How to calculate markup
Multiply your cost by (1 + markup ÷ 100) to get the selling price. Subtract cost from price to get profit. Divide profit by cost to confirm the markup percentage.
Markup → margin reference
| Markup | Margin | $20 cost → price |
|---|---|---|
| 10% | 9.1% | $22.00 |
| 25% | 20% | $25.00 |
| 50% | 33.3% | $30.00 |
| 75% | 42.9% | $35.00 |
| 100% | 50% | $40.00 |
| 150% | 60% | $50.00 |
| 200% | 66.7% | $60.00 |
| 300% | 75% | $80.00 |
Frequently asked
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OpenLast reviewed: 2026-09-18