Pricing guides

Margin and markup are not the same number. Here's how to tell them apart, when to use each, and the conversion table you'll keep coming back to.

A step-by-step pricing guide for makers — covering materials, real labor, overhead, wholesale, and the psychology of charging what you're worth.

Listing, transaction, payment processing, offsite ads, currency conversion — every fee Etsy charges, what triggers it, and how it affects your take-home.

How to set a consulting rate from a target income, billable-hour realities, and when to switch to weekly or monthly retainers.

Add tax to a price, back tax out of a total, handle local rates, and figure out when you have to collect across state lines.

Benchmarks for stocks, real estate, marketing, hiring, and small business projects — plus how to set your own hurdle rate.